Zoho, the Indian cloud software giant, is making a major splash in the US market with a multi-channel marketing blitz. Gone are the days of relying solely on digital ads – Zoho is taking their brand awareness campaign offline, grabbing attention with prominent placements in airports and subways across the country.

Zoho Soars with Multi-Channel Marketing Blitz - Eye-Catching Ads Take Over Airports and Subways​

Zoho, the Indian cloud software giant, is making a major splash in the US market with a multi-channel marketing blitz. Gone are the days of relying solely on digital ads – Zoho is taking their brand awareness campaign offline, grabbing attention with prominent placements in airports and subways across the country.
Travelers at major airports like JFK in New York might be surprised to see Zoho’s name alongside established tech titans. This strategic move positions Zoho directly in the path of busy business travelers, a prime target audience for their cloud-based business solutions.
Zoho isn’t stopping there – eye-catching subway wraps are adding another layer to their marketing strategy, bringing their brand to the forefront of urban commuters’ daily routines. The campaign’s impact extends beyond the physical placements. Images and videos showcasing Zoho’s vibrant subway wraps and prominent airport branding are generating a buzz on social media.  Many users are commenting on the eye-catching visuals and sparking conversations about Zoho’s offerings. This organic online engagement further amplifies Zoho’s brand presence and reach.
“This multi-channel approach signifies Zoho’s commitment to making a name for itself in the US market,” says Marzban Patel, Founder and CEO, Mediascope. “By capturing attention in high-traffic locations like airports and subways, Zoho is ensuring their brand is seen by a broad audience of potential customers who might not have been familiar with their software solutions.”
Source: tiktok
With this bold marketing move, Zoho is signaling its intent to be a major player in the US cloud software market. Whether their offline blitz translates into increased brand awareness and customer acquisition remains to be seen, but one thing’s for sure: Zoho is making it impossible to ignore them.

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