- By: Deepali Nandwani
There are several reasons to travel. Yatra.com, an online travel site and search engine’s new campaign, #ReasontoTravel, offers you some.
Interestingly, the campaign—conceptualised by Indian Storytellers —breaks away from the clutter of other campaigns right now that are focusing on amazing destinations to ignite the love for travel.
A bunch of young travellers lay out the reasons: From going back home for Maa ke haath ka khaana, to celebrating grandparents’ anniversary, job compulsions and reigniting their love life with a partner in another city.
Shweta Singhal, Head of Marketing & New Business Initiatives, Yatra.com says, “Through our latest digital campaign #ReasonToTravel, we are focusing on building consumer confidence and spreading the message that it is time to travel again.”
Yatra’s new initiatives encouraging people to travel include ‘Clean Pass’ from their partner hotels, cabs and bus service providers, with a promise of safety and security across all touchpoints during a customer’s journey; ‘Yatra Service Assured Packages’ for travellers that promise a secure, clean and safe environment for future leisure travel that lists out hotel services with 24×7 emergency helpline number, travel insurance, sanitized vehicles, flexible check-in and check-out, meals prepared in hygienic conditions, and quality transport services for the convenience of the customers.