- By: Deepali Nandwani
An innovative ‘Mountains of India’ platform won a mention in the Guinness World Records for having adventure enthusiasts upload 1400 images on their fb page within one hour.
An initiative was launched by some of India’s best adventure enthusiasts and tour operators sometime in June. On August 15, the day India celebrated its 74th Independence Day, they broke the record of the ‘Most Photos of People Mountaineering Uploaded to Facebook in One Hour’, between the time slots 4 and 5 pm. It won them a stamp of approval by the Guinness Book of World Records. Within one hour, the adventure enthusiasts the organisers reached out to, managed to upload 1400 unique photographs of their sojourns and journeys into the Himalayas. The number would have been 1700, but for a small technical glitch.
It was hosted at Tamil Nadu Tourism Development Corporation (TTDC) Hall, Gandhipuram, Coimbatore.
‘Mountains of India’ is a project that focuses the spotlight on the Indian Himalayas, a mountain range separating the plains of the Indian subcontinent from the Tibetan Plateau. The range has many of earth’s highest peaks.
It was up by the trio of Shekhar Babu Bachinepally (Tenzing Norgay National adventure awardee) of Transcend Adventures, Suresh Kumar Narayan of Triumph Expeditions, Coimbatore and Ajeet Bajaj, a Padma Shri awardee and owner of Snow Leopard Adventures, Delhi.
The Indian Himalayan range holds a special draw for adventure, nature, cultural and religious travellers. While its unique blend of spirituality and culture is well-known, there is very little perception of the immense potential that adventure tourism in India has. Mountains of India attempts to set right this lack of perception by inviting adventure seekers and trekkers from across the globe to post photographs of their adventure journey into the Himalayan range.
Besides mountaineering and trekking, the Indian Himalayas offer adventure such as white water rafting, mountain biking, skiing, particularly in Gulmarg, ballooning and such.
The organisers hope to spin off this attempt into a website where they will feature not just different adventure sports you can experience in the Himalayas, but also offer information about businesses connected to adventure tourism: from guides, porters, shops, trek huts, petrol pumps and homestays to even a chaiwallah who caters to trekkers that scale up the vertiginous heights, all of which will work as their handy survival tool.
The project hopes to contribute to the building of India’s travel industry economy following the ‘Vocal for Local’ and ‘Aatma Nirbhar Bharat’ clarion calls given by Prime Minister Narendra Modi.
The project has the support of the Ministry of Tourism, Government of India and renowned mountaineering institutes such as Himalayan Mountaineering Institution, Darjeeling, Nehru Institute of Mountaineering, Uttarkashi, and Adventure Tour Operators Association of India (ATOAI).