Mediascope connected TIME’s platform with Incredible India’s story. Over an extensive and in-depth two-year partnership, TIME showcased all that is brilliant about India as a travel destination through 100 wonders of India. 

Across 34 shot on-location videos (including social cut downs), 30 articles, 7 listicles and 5 recipes, TIME revealed the unique beauty and heritage of India. TIME created a comprehensive travel site for Incredible India to host this content, along with a destination map, weather widget, itinerary recommendations, event calendar, travel journals and Instagram gallery from contributing influencers.

The campaign yielded impressive results, sparking a surge in interest for India as a travel destination.  Nearly half (47%) of respondents expressed a newfound desire to learn more about India.  This curiosity translated into action, with a significant 71% increase in respondents considering India as a travel destination. Perhaps the most impactful, a staggering 91% uplift was observed in respondents who would recommend India to others, solidifying its position as a must-visit destination.

TIME takes a soulful journey through the many shades, tints and flavours across Incredible India with The India 100

Mediascope connected TIME’s platform with Incredible India’s story. Over an extensive and in-depth two-year partnership, TIME showcased all that is brilliant about India as a travel destination through 100 wonders of India. 

Across 34 shot on-location videos (including social cut downs), 30 articles, 7 listicles and 5 recipes, TIME revealed the unique beauty and heritage of India. TIME created a comprehensive travel site for Incredible India to host this content, along with a destination map, weather widget, itinerary recommendations, event calendar, travel journals and Instagram gallery from contributing influencers.

The campaign yielded impressive results, sparking a surge in interest for India as a travel destination.  Nearly half (47%) of respondents expressed a newfound desire to learn more about India.  This curiosity translated into action, with a significant 71% increase in respondents considering India as a travel destination. Perhaps the most impactful, a staggering 91% uplift was observed in respondents who would recommend India to others, solidifying its position as a must-visit destination.

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