About GSMArena:
GSMarena is one of the most trusted sources for gadget reviews and to know more about the phone specification. The site has been in existence for 20 years and garners on an average 60M visits per month. India generates around 15% of its total traffic.
Objective:
With an objective to establish its technological prowess and design sensibilities, Vivo wanted to promote the launch of Vivo IQOO3 as the must have device for any gaming enthusiast and gadget freak.
The campaign focused on building awareness around the launch date and the high performance of the device.
The Campaign:
Desktop Skin, Leaderboard and Mpu
Landing Page on Desktop
Mobile Leaderboard
Landing Page Mobile
RESULTS ACHIEVED :
The day long campaign delivered around 3 million impressions in India and the brand saw a spike in their online order booking.