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Infosys’ recent “Champions Evolve” campaign offers a compelling case study in multi-channel communication strategies within the IT services industry. This campaign, emphasizing Infosys’ role in digital transformation journeys for clients, transcends traditional press releases and brochures. Instead, it adopts a carefully curated approach designed to resonate with a specific target audience: high-level executives and decision-makers.
Infosys Serves Up a Bold Branding Campaign - A Look at Multi-Channel Communication in IT Services
Infosys’ recent “Champions Evolve” campaign offers a compelling case study in multi-channel communication strategies within the IT services industry. This campaign, emphasizing Infosys’ role in digital transformation journeys for clients, transcends traditional press releases and brochures. Instead, it adopts a carefully curated approach designed to resonate with a specific target audience: high-level executives and decision-makers.
The campaign’s core message, “If practice makes perfect, then change makes champions. Champions evolve,” serves a dual purpose. Firstly, it positions Infosys as a partner for continuous improvement. Secondly, it subtly references the ever-changing digital landscape, subtly implying Infosys’ role as a thought leader in this domain.
The communication channels employed are strategically chosen for maximum impact. High-profile airport advertising strategically places the Infosys brand in the path of frequent business travelers, a demographic highly relevant to their service offerings. It also leverages social media to capitalize on the global recognition of their brand ambassadors, Rafael Nadal and Iga Świątek. This not only establishes an emotional connection with the audience but also aligns with the campaign’s core themes of constant improvement and leadership.
It’s an amazing journey at @RolandGarros. Each match has been amazing with the support and love you have given me. Thank you @Infosys, I am humbled by this special celebration. Vamos! 💪#RafaXInfosys #RolandGarros#LegendsLeaveTheirMark pic.twitter.com/w7sXKwoUtc
— Rafa Nadal (@RafaelNadal) May 25, 2024
🎾 Always looking for new ways to elevate my game. This time using the power of digital together with @infosys. On to the next one tomorrow – @usopen! Off to work now. 👋🏼 #workworkwork #IgaXInfosys #ChampionsEvolve #NavigateYourNext #partnershippost pic.twitter.com/IygRetqRZd
— Iga Świątek (@iga_swiatek) August 27, 2023
By emphasizing the concept of “champions evolving,” the campaign cleverly positions Infosys as a company at the forefront of technological change. This subtly reinforces their commitment to being digital first, cloud first, and AI first. These priorities resonate with the target audience of executives seeking partners to navigate the complexities of digital transformation.
Infosys’ “Change Makes Champions” campaign serves as a noteworthy example of a multi-channel communication strategy in action. The campaign’s clear message, strategic selection of channels, and focus on building brand awareness offer valuable insights for other IT services companies seeking to engage their target audiences in the dynamic world of business.