EXPERIENCE. CREATIVITY. EXPERTISE.
When a client is marketing cross-border, there are several factors to consider, especially ROI, as advertising across geographies is not without cost, and this is where Experience counts.
Digital
(Display, Programmatic, Social, Video, Podcast, Content, Analytics)
The potential of the digital platform is immense, but the challenge is that it’s constantly changing. With the help of some of the finest minds in the world, who work at the many multinational digital media brands that we partner with, Mediascope’s research, technology, and digital servicing teams are constantly educating and updating themselves with the latest information so that when we advise our clients, they know it’s the best they are receiving.
Drowned in the digital deluge, Print is perhaps one of the most underestimated mediums. It takes an expert to advise which message, in which geography, will resonate best in print. Or how a message should be displayed for maximum impact. Or on which page, against or within what content, in which print brand, should the ad or content appear. At Mediascope, we have experts who have spent decades studying this art and are eager to ensure the best results across all forms of print.
Broadcast
One of the most impactful mediums of our times, Broadcasting is a fiercely competitive medium not just amongst brands but within the brand itself i.e. between programs on the same channel. In select economies, the popularity of channels and programs shifts from one State or City to the next! It takes a well-informed and experienced expert to be able to make the right suggestion on which brand, which program, what time and in which city, state, country should your brand be visible! Mediascope, through its media partners, has this expertise for all key markets; North America/ UK & EMEA/ Australasia. From display to programming to program integration, the Mediascope expert can help you make the right decision.
Business Events
Getting closer to your customer and engaging in a face-to-face conversation, in the right environment, makes your marketing investment more lucrative, and Events are the perfect medium for this. Mediascope partners with accomplished business event companies who are globally and locally successful in the fine art of result-oriented business events that attract decision-makers from select and multiple industries, across geographies.
From one-on-one meetings to round tables to seminars and large format conferences, attracting senior to middle management from Government and the Corporate world, from having organized events for the Prime Minister of India, Central and State Governments to trade bodies & individual corporates in business cities & at trade shows around the globe and regularly at WEF, Davos – Mediascope has abundant experience and expertise to conceptualize & execute the smallest of detail including content, speaker engagement, audience sourcing, management, coordination, décor, F&B, entertainment, and venue sourcing.
Exposition
Bringing a brand or business to limelight requires a lot of effort. Our expertise as event organizers and exhibitors makes us the first choice for global as well as local businesses to fulfil their marketing needs. We offer comprehensive exposition management services that are inspired by brilliant strategies, creativity, and flawless execution.
Awards
We have been adding value to opportunities with our time-tested and robust media brand and client relationships that span for more than 40 years. As a complete media marketing, advertising and brand promotional company, we have been offering successful services to create specialized award ceremonies for brands. We can fill your marketing needs with our expert range of services all at one place.
White Paper
A thought-provoking white paper, when drafted by a renowned & respected brand, can not only help establish a marketers brand among the right target group but also add credibility and attract customer traction. Mediascope, with its global network, has the right expertise & experience to strategize any kind of white paper and make it a true asset for lead generation, brand promotion, and marketing.
Research
Research is the cornerstone of any business and Mediascope offers customized research that is optimized to suit requirements at informational, analytical, and strategic levels. Backed by renowned internationally recognized services whose data, analytics, authenticity, and experience are unquestionable.
Influencer Marketing
While many refer to IM as a new trend, Mediascope has long been recommending the use of influencers to spread the message to attract the right attention. The only difference today is the use of social media. Through our wide array of media partnerships across geographies, Mediascope has the experience of working with influencers from the corporate, government, entertainment & lifestyle industries and across many languages.
Integrated Programs
In today’s complex world of audience targeting, marketers must use multiple media platforms. This becomes even more complicated when working across geographies and languages. A successful integrated program is one that is well-strategized, creative, innovative, and brilliantly executed. This can only happen when the client, agency, and media work in a closely coordinated manner across platforms and geographies. Experience counts. Accountability counts. Mediascope is perhaps the only company to have worked on several large marketing campaigns across media brands & geographies involving 5+ media formats within one single media brand.