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Mediascope fuels excitement as Jaquar World debuts in Dubai
Jaquar, renowned bathroom and lighting brand from India, has marked its grand entry into the heart of Dubai with a spectacular 14,000 square feet, two-story showroom, aptly named ‘Jaquar World’ on Sheikh Zayed Road. Jaquar’s foray into Dubai was celebrated with a lavish launch event on October 4th, featuring extensive media coverage orchestrated by Mediascope. A substantial organised advertising and PR campaign ensured that the brand launch and event received widespread coverage across print, digital, and social media channels.
Jaquar exports to 55 countries across Europe, Middle East, Asia-Pacific and Africa and yet the brand recognised that in the dynamic landscape of the UAE/GCC, playing it safe isn’t an option. To make a real impact, you have to make waves that resonate across the region. This significant endeavour marks a rare occasion when an Indian company has dedicated substantial resources to communication in the region. Mediascope served as the linchpin for the successful execution of this ambitious promotional campaign.
Mediascope’s scope of work included advertising, PR and social media impact for the launch and the legacy brand is currently propelling a comprehensive sustenance campaign. Speaking on the partnership, Aman Sharma, Strategic Account Director of Crescent Group said “We sought Mediascope’s expertise for our client’s GCC expansion, and it proved to be a transformative collaboration. Mediascope’s media proficiency allowed us to not just meet but exceed our expectations, establishing a formidable brand presence. The ongoing discussions with Mediascope about long-term brand support are a testament to their brilliant reach and efficiency, reflecting our high satisfaction with their services.”
Commenting on the successful campaign, Founder and CEO of Mediascope, Marzban Patel said “We were delighted to promote the brand and work alongside the Jaquar team during the launch of their flagship showroom in Dubai. Our decades of expertise in B2B and HNI engagement and our thorough research for optimal brand exposure helped create maximum impact. The excellent response received is a testament to that. We encourage more Indian brands to shed conservatism and embrace efficient communication.”
